Why NEXT GENERATION COFFEE
The world's coffee farmers are getting older and older. At the same time, fewer young people see a future in coffee. That is why one of the greatest challenges is to get more young women and men to grow coffee.
For us this was a starting point to improve the conditions and the development opportunities for young coffee farmers. We want to give more the opportunity to create a good life for themselves and their families.
Today, two-thirds of the world's coffee farms are small-scale family farms. If more young people do not take over, the coffee production will be affected. A bigger share of the coffee will be farmed on large-scale plantations, which leads to the disappearance of unique qualities and flavours.
So, Next Generation Coffee is an investment in young coffee farmers – and the future of good coffee.